AKA: Turning Your Freebie Flow Into a Money-Making Machine (Even If It’s Just a Few Quid)

You’ve nailed the freebie. People are signing up, your nurture sequence is warming up cold leads like a cup of Yorkshire tea, and you’re feeling like a proper pro. But now you’re wondering “Can this thing actually start making me money?” Enter: the tripwire.

What Is a Tripwire?

A tripwire is a low-cost, high-value offer that shows up immediately after someone signs up for your freebie. We’re talking £7, £17, £27 — something that feels like a total steal, but still packs a punch.

Think:

  • A mini course
  • A juicy template pack
  • A “starter kit” or swipe file
  • A replay of a value-packed workshop

The key? It’s related to your freebie and gives them a quick win or next step.

Why Use One?

Because people are most engaged the moment they sign up. They’re excited. They’re curious. They’ve literally just said “yes” to what you offer.

This is your golden moment to say,
“Hey, since you loved that freebie, you’ll probably love this too — and today it’s just £9.”

It’s not about being pushy — it’s about helping them faster while gently introducing the idea that your stuff is worth paying for.

Tripwires can:

✅ Cover your ad spend (yes please)
✅ Weed out the freebie-hunters from the action-takers
✅ Start training your audience to buy from you
✅ Build trust by delivering something awesome, straight away

Where Does a Tripwire Fit Into the Workflow?

Let’s go back to our freebie flow from the last blog:

  1. They land on your landing page
  2. They submit their details
  3. They see the thank you page

BOOM. This is where your tripwire goes.

Right on the thank you page.

Instead of just saying “Thanks, check your inbox,” your thank you page becomes a little mini sales page.

Something like:

“Your freebie is on its way! While you’re here — want to get even faster results? Grab the [Thing] for just £9 (usually £27). One-time offer!”

That’s your tripwire in action.

Then, of course: 4. They get the freebie via email
5. The nurture sequence kicks in
6. You keep showing up like the helpful, fabulous expert you are

What If No One Buys?

First of all. Totally normal. Not everyone will.
But when people do? That little “cha-ching” is proof that your funnel isn’t just a feel-good list builder. It’s a business-building machine.

Plus, you’re giving new subscribers a taste of what it’s like to work with you. And when the offer is good? Some will say yes.

Ready to Add a Tripwire Without the Tech Headache?

If all this sounds fab but your brain is whispering “cool but how tho,” don’t panic.

Mailerlite Mastery walks you through the entire process!

No jargon. No overwhelm. Just straight-up “do this next” steps.

Find out more right here

So... What’s a Tripwire? And Why Should You Care?
Shelly Shulman - Online Business and Tech Expert