Shelly Shulman · Where’s The Money Going?
What will a leaky system
cost you when you grow?
Most people try to get more leads and fix the system later. This shows you why that’s expensive.
Set your opt-in goal – the number of new email subscribers you want each month. Then tell the calculator what you currently have in place. It will estimate the revenue opportunity sitting in the gaps in your current system as your audience grows.
Your growth goal
Set to zero if you don’t have one. The calculator will include the potential opportunity in your results.
What you currently have in place
At your goal: your estimated revenue opportunity
Estimated monthly revenue opportunity
£0
Estimated annual revenue opportunity
£0
Active gaps
0 of 5
Set your goal above to see what leaks away when you get there.
Before you go
Fill the gaps you just found
The Funnel Architect takes you through my 9-step funnel methodology, one decision at a time and in the right order. It helps you build your offer stack, freebie, opt-in page, micro offer, thank you page, sales page, abandoned cart sequence and welcome sequence, then brings everything together into one complete funnel plan ready to take into your platform and build.
All your funnel assets. Built around your business. Ready to take into your platform.
Usually £47 Today £27
Get The Funnel Architect →How these estimates are calculated
This calculator uses a combination of published industry data and modelling assumptions to estimate the potential value of common gaps within a sales system.
- Cart abandonment: based on Baymard Institute’s aggregated research into online shopping cart abandonment.
- Abandoned-cart recovery: modelled using email recovery performance data and an assumed recovery rate.
- Email and funnel conversion: modelled using indicative conversion assumptions rather than guaranteed conversion rates.
- Thank-you-page offers, freebie alignment and disconnected systems: these use modelling assumptions to illustrate the potential financial impact of each gap because there is no single conversion benchmark that applies to every business.
These figures are therefore illustrative. They are designed to help you identify and prioritise potential opportunities within your customer journey, not predict the revenue your business will generate.
Published data sources include: Baymard Institute, Klaviyo and Statista.
Shelly Shulman · Business Systems, Strategy & Structure
shellyshulman.com
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See what the gaps in your system could be worth
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