Launch Goals & Tracker
Plan • Timeline • Track • Review • Repeat
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Your Launch Goals
Set your targets before cart opens. Enter your numbers below to generate your good, better and best launch goals. Industry benchmarks put average launch conversion rates at 1-3% - use this to work out exactly how many people you need to reach.
Based on a 20% masterclass-to-sale conversion rate (conservative industry benchmark).
Disclaimer: These figures are based on industry benchmarks and 2% Instagram organic reach. Conversion rates vary by price point. Your actual conversion rate may be higher or lower depending on your relationship with your audience, your offer, and how well your launch is executed. Use these as planning benchmarks, not guarantees.
Daily Sales Target
Most launches follow a U-curve: big on day one, quiet in the middle, surge on close day. Use this to set realistic daily expectations.
Launch Timeline Generator
Choose your launch type, enter your cart open date, and your full 8-week timeline builds automatically with exact dates and tasks.
Cart Week Tracker
Enter today's sales each day. Your target and price are pulled automatically from the Plan tab - set them there first. The pace column shows exactly how many sales ahead or behind target you are.
Launch Summary
Complete this after cart closes. Your next launch starts here.