General Archives - Shelly Shulman

How to Choose Business Software: Start With What You Need It to Do

If you’re trying to work out how to choose business software, there’s a really good chance you’re starting with the wrong question. I get asked things like “Shelly, which CRM should I use?”, “Do I need ManyChat?”, “Should I move everything to GoHighLevel?” or “What should I use to automate this?” all the time, and […]

How to Ask for Testimonials That Actually Get You Found by AI

Most people don’t know how to ask for testimonials that do any real work. They ask the same generic thing: “Would you recommend us?” “How was your experience?” “Any kind words?” And most people answer with exactly what you’d expect: lovely, generic, forgettable praise. But as good as it feels, AI can’t do anything with […]

Facebook Limiting Links in Posts? Here’s What to Do Instead

Yesterday I was happily scheduling some content on my Facebook business page, added a link to one of my posts and Facebook basically went, “Nope, you’ve had your two.” 😂 Up popped a message telling me that I had used all of my posts with links for the month and that, on my Page, I […]

ManyChat Automation Not Converting? Why It’s Happening

You built the flow. Comment word, DM sent, link delivered. It works, technically but nobody’s converting. So if your ManyChat automation is not converting, what’s actually wrong? Almost always, it’s not the automation. It’s what happens after the automation ends. The automation isn’t the funnel ManyChat gets someone from a comment to a link in […]

Sales Funnel vs Website: What’s the Real Difference?

You’ve got a website. It’s live, it looks decent, people land on it. But sales aren’t coming the way you hoped, and someone’s just told you what you actually need is a funnel. Now you’re stuck on sales funnel vs website, wondering if that’s a genuinely different thing, or just a fancier word for what […]

What Does Lifetime Access Mean? (The Real Cost Behind the Promise)

Could you tell me, right now, exactly ‘what does lifetime access mean?’ when it comes to your own lifetime access offer? Not roughly. The actual terms. Most people couldn’t answer that. What does lifetime access mean, really? It’s one of the easiest sentences to type into a sales page. You’re encouraged to add it in. […]