Blog - Shelly Shulman

“Lead Magnets Are Bribes” and Other Marketing Myths That Need a Lie Down

Every now and then, I hear someone say they don’t agree with lead magnets. That they’re unethical. That offering a freebie in exchange for someone’s email address is basically bribery. And honestly? That’s when I know we need to have a chat. Because that line of thinking completely misses what’s really going on here. Let’s call a spade a […]

Do You Need an Email Funnel If You Have a Website? (And What’s the Difference Anyway?)

When you’re busy setting up your online business, it can sometimes feel like tech is its own special language. (And not the fun kind, like speaking fluent sarcasm or knowing all the best Friends quotes.)One of the things that trips so many business owners up is understanding how your website and your email funnel actually work together and more […]

How to Stay Motivated as an Online Business Owner: 5 Practical Tips

Running an online business comes with freedom, creativity, and endless opportunities, but staying motivated can be one of the biggest challenges. Between handling day-to-day operations, managing clients, and navigating setbacks, it’s easy to lose momentum. In this post, we’ll explore five actionable strategies to help you stay motivated as an online business owner. 1. Track Your […]

The Importance of Setting Client Boundaries in Business

One of my guilty pleasures—don’t judge me—is American court TV. Thanks to Facebook’s algorithm deciding I need more drama in my life, clips from shows like Judge Judy pop up on my feed. (What can I say? It’s addictive.) While I love the sass, the eye-rolls, and the occasional “Did they really think that was a good idea?” moments, […]

Are You Confusing Your Customers With Unrelated Benefits? (And Losing Sales Because of It?)

You know when someone says, “I can do your accounts, bake a cake, and also walk your dog” and you’re like… “Wait, what exactly am I hiring you for?” Turns out, your audience feels the same when your product or service tries to be all things to all people. Let’s talk about benefits. Those glorious little promises we make […]

PDF Farming: What It Actually Is (And What It Definitely Isn’t)

If you’ve spent more than three minutes on social media lately, you’ve probably seen it:“Make £10k a month selling simple PDFs!”“Escape your 9-5 by uploading a checklist online!”“All you need is Canva and a dream!” Sounds amazing, right?You whip up a few PDFs, slap them online, and suddenly you’re on a yacht somewhere eating olives […]