Blog - Shelly Shulman

What Actually Happens After Someone Signs Up for Your Lead Magnet?

You’ve probably heard the phrase “lead magnet” floating around the online biz world, and if your eyes glaze over every time someone mentions “funnels,” “nurture sequences,” or “email automations,” I’ve got you. This blog is your no-fluff guide to what the heck a lead magnet is and what’s meant to happen after someone hands over their email […]

Start Smart: The 5 Business Basics You Shouldn’t Skip (Even If You’re Excited to Jump to the Tech)

I get it. You’ve got a big idea. You’ve watched the webinars. Your Pinterest board is full of dream business inspo, and you’re ready to dive headfirst into funnels, freebies, email automations and sales pages. But here’s the thing… If you don’t lay the foundations first, all the fancy tech in the world won’t save […]

How to Build a Solid Business Foundation (Even if You Have No Idea Where to Start)

Let’s just get this out of the way first: if you’re feeling like you’ve got a million tabs open in your brain and no idea where to even begin with your business, you’re not alone. Honestly, welcome to the club. A thriving business isn’t built on chaos and crossed fingers. It’s built on a solid business foundation. […]

Start Up, Stack Up, Scale Up™: The Business Growth Framework That Actually Works

Building a business can feel overwhelming, right? We’ve all been there – juggling to-do lists, tech issues, and endless advice from “gurus” who promise results but leave you feeling more lost than when you started. The good news? It doesn’t have to be that way. I’m here to make business simple, accessible, and – most […]

Why Email Tags Are Essential for Online Business Owners

In online business, email marketing remains one of the most powerful tools for building connections, driving sales, and growing your audience. But there’s one small yet critical detail that many business owners overlook: email tags. Why Email Tags Matter Your email subscribers aren’t just numbers on a spreadsheet – they’re real people who have trusted you […]

Why Online Courses Fail and What They’re Missing

You’ve probably been here. I know have – invested in an online course that promises to change your business, skyrocket your growth. The sales page is was convincing, the testimonials were glowing, and you hit “buy” feeling hopeful. But fast forward a few weeks, and you’re staring at your screen, feeling just as stuck as […]