In online business, email marketing remains one of the most powerful tools for building connections, driving sales, and growing your audience. But there’s one small yet critical detail that many business owners overlook: email tags.
Why Email Tags Matter
Your email subscribers aren’t just numbers on a spreadsheet – they’re real people who have trusted you with their inbox. Effective email marketing isn’t just about growing your list but about nurturing relationships with your audience. Tags allow you to categorise and segment your subscribers based on their behaviours, purchases, or preferences.
For instance, if a subscriber has already purchased a specific course or product, you wouldn’t want to keep sending them promotional emails for the same thing. This not only frustrates your audience but can lead to unnecessary unsubscribes.
The Consequences of Poor Tagging
Imagine receiving multiple emails promoting a product you’ve already bought. At first, it might seem like an oversight, but repeated occurrences can feel disrespectful. Many subscribers will opt to unsubscribe entirely rather than endure repetitive, irrelevant content.
A simple solution? Use email tags to exclude past purchasers from future promotional campaigns for the same product.
The Opt-Out Option
Another powerful feature of tagging is allowing subscribers to opt out of specific campaigns without unsubscribing from your entire list. By adding an ‘opt-out of this campaign’ link, you empower your audience to control their inbox experience.
This is particularly important during affiliate launches. Promoting an affiliate product is great, but your subscribers should always have the option to skip those emails if they’re not interested.
Practical Steps to Implement Email Tags
- Tag Purchasers: Automatically tag customers after they make a purchase.
- Segment Campaigns: Exclude tagged subscribers from receiving redundant promotional emails.
- Opt-Out Links: Add campaign-specific opt-out options in your emails.
- Review Tagging Regularly: Ensure your tags are up-to-date and campaigns are appropriately segmented.
Your email list is one of your most valuable business assets, but it’s also a privilege to communicate with your subscribers. Proper tagging isn’t just about avoiding unsubscribes—it’s about respecting your audience and building trust.
Take a moment to review your email marketing platform. Whether you’re using tools like Mailerlite, Kartra, or any other email service provider, setting up tags is usually straightforward and can save you from losing valuable subscribers.
Start tagging smarter, and your email campaigns will not only be more effective but also more appreciated by your audience.
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Shelly Shulman - Online Business and Tech Expert